I didn’t set out to be a writer.
My whole writing career happened by accident.
In 2020, at the start of COVID, my daughter was born a micro-preemie with a relatively bleak outlook. We’re talking about 1 pound, soaking wet, and all the complications that go along with that. We lived inside a hospital for months. Because of pandemic restrictions, we were isolated from friends and family. Every day, we were fielding a slew of new text messages and phone calls seeking updates.
So instead of repeating the same story over and over, I started writing a daily diary from my daughter’s perspective, clinging on to life inside her isolette. I simply talked about her day and gave her a voice. I shared the progress, the setbacks, and the tiny victories that felt enormous.
It helped people feel close when they couldn’t be there.
After we brought her home, I wrote and submitted our full story to The Mighty. To my surprise, the editors selected and published it. A few folks even told me in passing that I might have a natural knack for assembling words on the blank page. I shrugged it off at first. Then I didn’t.
I ultimately left my career to stay home with my daughter, who needed ongoing care, and started building something new.
What began as journaling turned into journalism. Then content strategy. Then leading editorial teams. Then helping SaaS companies, digital platforms, and equity crowdfunding startups bring structure to their messaging and momentum to their growth.
Along the way, I’ve written for outlets like Screen Rant and Wealth of Geeks, with syndication on MSN. I’ve led teams of more than 25 editors and writers. I’ve helped SaaS clients double Monthly Recurring Revenue (MRR) within months by aligning content with real search intent instead of guesswork. I’ve written investor campaigns that supported multi-million-dollar Regulation Crowdfunding raises.
But the core hasn’t changed.
I respect the reader.
Because that’s where it all started, inside a hospital room, trying to explain something complicated in a way people could understand. Attention isn’t owed. It’s earned. Good writing feels clear, steady, and human.
Today, I help companies stop producing random content and start building systems that move the business forward. From InMails to emails, from social media posts to nurture email campaigns, every piece of content serves a purpose.
Outside of work, life is loud in the best way. I play acoustic sets in the living room to toddler mosh pits. When I put on my home chef hat, I almost always get immediate, unfiltered feedback from a very honest audience. I’m reminded daily that what we have is fragile. Time is limited. Opportunities matter.
That perspective holds steady when I flip open my laptop.
Be present. Be intentional. Don’t waste people’s time. Make it count.
So if you’re looking for noise, there’s plenty of that out there.
If you’re looking for clarity and forward motion, we’ll get along just fine.
PS – Remember that one-pound little girl who started all of this?
She’s now a loud, healthy, unstoppable force of nature — doing her job to test my patience, speed up the graying process, and remind me who’s really in charge.
Check out some of my previous projects and articles